For the thousands of young startups that haven't yet scaled to the point where they can access organizational finance, we think there is a missed opportunity. There is a funding gap during the beginning phases, where the largest financial returns are achieved, as the necessary milestones for receiving typical VC seed investment continue to move deeper down the growth curve.

In an effort to generate instant value for both entrepreneurs and investors, we set out to redirect the energy typically wasted on fundraising and conserve it for growth.

To put it briefly, our goal is to give founders early access to funds so they may test their hypotheses, identify early signs of product-market fit, and gain significant traction in order to qualify for the next round of investment.

Here's a glimpse into what excites us when we consider an investment:

• Large and growing market, preferably untapped

• Impressive team of domain experts who are passionate about their mission and exhibit resilience and resourcefulness

• Strong, defensible margins from recurring or predictable revenue

• Customer acquisition advantages

• Capital efficiency and scalability

• Strong network effects and embedded virality

• Multiple potential paths to exit

• BONUS: Accelerating growth rates and engagement metrics

While we don't explicitly overlook any industry or sector, here are some "turn-offs":

• Incrementally-better solutions in crowded markets

• Technology that relies excessively on 3rd party data/access

• Businesses chasing declining, not emerging, trends

• Poor historical use of funds

• “Solutions looking for problems”

• Products that require significant investment or long runways before going to market

• Winner-take-all outcomes

We make investments in rounds prior to Series A. (Pre-Seed and Seed, effectively).

Unless we have previously worked with the founder, we rarely invest off the back of a cocktail napkin. Instead, we prefer to be the first institutional money to enter a business. We need a working product as well as some promising early metrics.

Please send us a little information and provide us some time to review it. 

Reach out here. We read all inquiries and do our best to respond quickly.